Design / Art Direction
Alice Yang is a fashion designer from Los Angeles and New York City. Inspired by the diversity of styles found in urban culture, she designs pieces that can be incorporated into 'elegant, street, and/or sporty' looks. A geometric initial logo combined with a color palette of grey tones created a simple, contemporary identity to communicate her gender-neutral, urban inspired brand. The looks were photographed focusing on geometric composititons with textural urban backgrounds to complement and highlight her designs.