NIOXIN #MindBodyHair
CAMPAIGN
NIOXIN launched their newest campaign #MindBodyHair with the launch of Recharging Complex, their new hair growth supplement with a digital media buy. NIOXIN had a $300 value box give-away including a personalized System Kit, a 30-day supply of Recharging Complex, a Night Density Rescue, a 1 year subscription to HeadSpace, and an OZMO Smart Water Bottle. By signing up for a chance to win the box, the user also signs up for NIOXIN's monthly newsletter that leads to their blog, where experts and influencers share a wealth of information on a holistic approach to hair loss. To find out which System Kit is best for the user, NIOXIN also created a chatbot where they can chat with Danielle Dickie, North American NIOXIN Education Manager.
#MINDBODYHAIR BOX CONTEST
In this media buy, we focus on #MindBodyHair lifestyle, driving consumers to participate in NIOXIN's contest to win a personalized gift box.
AWARENESS
CONSIDERATION
TRIAL
WE'RE THE ONE
In this media buy, we drive home the simplicity & strength of Recharging Complex (it’s 1 pill, 1x a day) while also heralding NIOXIN as the #1 salon brand for thicker, fuller hair.
AWARENESS
CONSIDERATION
TRIAL
THE FULL REGIMEN
In this media buy, we focus on the power of combining inside-out and outside-in regimens for healthy-growing hair. With NIOXIN, the best answer is the full answer.
AWARENESS
NO CONSIDERATION
TRIAL
POP IT. GROW IT.
With two social posts, we show how Recharging Complex is beneficial to anyone with hair challenges.
AGENCY: SELECT WORLD LA
CREATIVE DIRECTOR: FABRICE POLICELLA
ART DIRECTOR: SHANNON BAEK
COPYWRITER: BRIAN NESBITT
PHOTOGRAPHER/RETOUCHER (GIFT BOX STOP MOTION): SIAVASH DEMEHRI
ILLUSTRATOR (CHATBOT BITMOJI): GIO CASTRO
EDITOR: SAM RICHMAN