#ShapeYourWorld
CAMPAIGN
Continuing its mission to transform the rules of beauty, Select World LA launched Sebastian Professional's newest campaign #ShapeYourWorld, connecting creative spirits with their iconic line up of hairsprays. The Shaper line of moldable, brushable hairsprays is an invitation to those who believe in shaping their identity; You can shape your look, shape your style, shape your experience and even shape your world. From inspiration to transformation, Sebastian is always here to enable new possibilities of self-expression.
#EFFORTLESS
CAMPAIGN
With the release of Sebastian Professional's new line—Reset: Clarifying Shampooo, Preset: Texture Building Conditioner, and Shaper iD: Texturizing Spray, the hashtag #EFFORTLESS was added to the brand's main's campaign #ShapeYourWorld.
INSTAGRAM ORAGANIC SOCIAL
AMERICAN SALON AD (2018)
Allure Best of Beauty 2018 Award
DIGITAL // SOCIAL
Sebastian Professional's shampoo and conditioner from their Twisted line won best hair-care products of 2018, and we shared the news with two newsletters and two correlating social posts.
Amazon Ads
DIGITAL
Amazon allows professional brands to pitch for ad spots that run for a couple of months, based off a theme in their Salon & Spa Beauty Professional Quality Products page. Sebastian won two spots in 2018. One for "Gifts for you and me" (left) and "Awards, Glitz & Glam" (right).
MORE COMING SOON.
AGENCY: SELECT WORLD LA
CREATIVE DIRECTOR: FABRICE POLICELLA
ART DIRECTOR / EDITOR: SHANNON BAEK
COPYWRITER: BRIAN NESBITT
SHAPER PRODUCT RENDERINGS: PIERRE LEMAUX