Product Launches
PACKAGING
Meaningful Beauty currently known for their anti-aging skincare is beginning to extend their line with a body hydration treatment, day/night capsules for skin & hair, a haircare line (shampoo, conditioner, and serum), along with makeup (brow gel and mascara). The body hydration treatment has launched in 2019, while the rest is launching in the second half of 2020. To see process, and other concepts that got cut along the way—please reach out!
Spring Catalog #25
PRINT // PHOTO ART DIRECTION
Unlike previous Meaningful Beauty catalogs that were composed of only renderings, we decided to group products by skincare concerns and shoot stills to elevate the design.
Meaningful Beauty
Holiday 2019
PACKAGING // DIGITAL CAMPAIGN
Sleeve for their 5-piece and 7-piece kit, designed to be evergreen past holiday. Omnichannel holiday assets will be uploaded for this campaign shortly.
meaningfulbeauty.com
Pre-purchase Offer
DIGITAL // WEB
Redesigned pre-purchase offer landing page, in order to convince customers to try a product at a discounted price.
Ulta Beauty + BELK
POP Display
RETAIL
Design / Art Direction
Freelance
Concept, design and production of Meaningful Beauty shelf strips and talkers for retail.
AGENCY: GUTHY RENKER
ART DIRECTOR: ANGELICA VILLEGAS
LEAD DESIGN / DESIGN DIRECTION: SHANNON BAEK
COPYWRITER: KATRINA DAVIS