Product Launches

PACKAGING 

Meaningful Beauty currently known for their anti-aging skincare is beginning to extend their line with a body hydration treatment, day/night capsules for skin & hair, a haircare line (shampoo, conditioner, and serum), along with makeup (brow gel and mascara). The body hydration treatment has launched in 2019, while the rest is launching in the second half of 2020. To see process, and other concepts that got cut along the way—please reach out!

Spring Catalog #25

PRINT // PHOTO ART DIRECTION 

Unlike previous Meaningful Beauty catalogs that were composed of only renderings, we decided to group products by skincare concerns and shoot stills to elevate the design. 

Meaningful Beauty
Holiday 2019

PACKAGING // DIGITAL CAMPAIGN

Sleeve for their 5-piece and 7-piece kit, designed to be evergreen past holiday. Omnichannel holiday assets will be uploaded for this campaign shortly.

meaningfulbeauty.com
Pre-purchase Offer

DIGITAL // WEB 

Redesigned pre-purchase offer landing page, in order to convince customers to try a product at a discounted price.

Ulta Beauty + BELK
POP Display

RETAIL 

Design / Art Direction
Freelance

Concept, design and production of Meaningful Beauty shelf strips and talkers for retail.

AGENCY: GUTHY RENKER
ART DIRECTOR: ANGELICA VILLEGAS
LEAD DESIGN / DESIGN DIRECTION: SHANNON BAEK
COPYWRITER: KATRINA DAVIS